Mini Project

Good Logo:

I love this logo. Lucy & Yak is a clothing company that sells really fun kind of “kiddish” clothing like jumpsuits and things in bright colors and fun patterns. I think the sans-serif font really works with the energy they bring to their clothing. It looks hand drawn with friendly bubbly letters and very round edges that all flow together in a very pleasing way that is easy on the eye. They stay away from harsh lines and exact lineups. I like how their logo is adaptable to smaller sizes. It is very eye catching and I’ve followed them on instagram for a while because of their logos, branding, and textile design. It just makes me happy looking at it, if that’s any reason to support my obsession haha! The logo itself having these kind of bubbly shapes make it look like it could be a pattern that is featured on their clothes and ties in well to the vibe of their clothing lines. They are a small business run ethically by 13 people and I think that also speaks to the clean, likeable, analog characteristics to it. Their color palette also is very aesthetically pleasing, and are colors that I like to implement in my own work. It’s very on trend and modern and I think it is more entertaining then a lot of logos I’ve seen. It holds your attention longer than the one below for sure. I also appreciate them adding the dots in the Y’s to join those together and charge that negative space. I tried to find the meaning behind that but I couldn't find it. It reminds me a yin and yang symbol not pieced together, which I think also ties in to there shape based patterns and designs.

Bad Logo:

Oh where do I begin. If you don’t know this is situated right next to Sara’s on the drive in to Presque Isle on the right. Every time I see it I get mad because I want to redesign it, so I’m glad I have the opportunity to bring this to light now! First of all what is that font. I think the font bothers me the most…and the fact that the somewhat better logo is not actually on the outside out of the building. I don’t know where they use that, not that they should. The pizza is nothing special. The second font could be an okay supporter typeface for a pizza place but not with the other one. I feel like the name should connect more to the pizza, there is nothing crazy about that pizza except for how crazy bad it is. The pepperoni looks like bubbles? All in all it just irks me haha. It looks like someone typed it up on Microsoft Word and hit print. The color palette is very basic and cliche for a pizza parlor. The logo does not give a good impression of the restaurant and would definitely not choose this over the bright and retro Sara’s right next door.